As I sit here watching the CNN YouTube Republican debate, I can’t help but think that this is CNN 2.0 and maybe even the evolution of TV. If Web 2.0 is defined as the age of consumer content and interaction, then CNN hit the nail on the head.
 CNN recently revamped their website to a more […]

Continue reading...

Seth Godin wrote an interesting Thanksgiving post where he thanked his readers for giving them a wonderful gift, their “attention”.
This is a very important concept that many business owners I talk to seemingly overlook. In today’s world there are a million distractions. Between TV, radio, books, billboards, iPods, bus advertisements, web sites, email ads, text […]

Continue reading...

In a couple of hours, a press release will hit the wires announcing that EliteEmail.com has partnered with Registry Compliance and Protect Mi Child. To see a copy of this press release, visit the EliteAnswers.com Media Center.
It is with great pleasure that we welcome this new partnership. As always, we are trying to move the […]

Continue reading...

Today we started getting calls and emails from customers asking when the best day is to send out their email marketing campaigns saying “Happy Thanksgiving” to their customers.
Obviously one of the benefits of email marketing is that your message can be timely, but that doesn’t necessarily mean you should wait until the absolute last second […]

Continue reading...

Today a customer called and spoke to one of our Account Executives. This customer had just launched a brand new website selling holiday baskets targeted towards children and was very excited about it. The website looked good and their product seemed solid.
They told their Account Executive that they were looking to drive as much traffic […]

Continue reading...

I just finished writing an article about driving sales with landing pages, which you can find in email marketing university.
But, I wanted to post that topic here as well because so often it is overlooked by marketers.
Just like search engine advertising produces better conversion rates, email marketing has the same reaction.
With so much clutter in […]

Continue reading...

As always, I firmly believe you can learn a lot of good ways to improve your business by studying where other companies seemingly fall dramatically short. It doesn’t matter if that company is in the same industry as you because there is always a more “general lesson” that we can walk away with. By looking […]

Continue reading...

For the longest time now my friends, co-workers and customers have been asking me why I don’t maintain an active blog.
My answer to them is always the same: There are only 24 hours in a day, I only have two hands and, as such, I can only get so much done.
So, does that fact that […]

Continue reading...