Email marketing is growing at an outstanding rate, but it still has far to go. Many organizations have not yet adopted email marketing because it is something new and that might make it a bit scary. But, armed with the right industry knowledge, many organizations would be more apt to take the plunge. That’s why [...]

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Sauza® Tequila has proved once again they are ahead of the curve when it comes to interacting with customers in an exciting, engaging and very Web 2.0 way. This past week the Social Marketing Division at EliteAnswers.com helped launch a Canada-wide campaign for Sauza Tequila that harnesses the power of two of the most popular [...]

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Statistically email marketing campaigns that are sent in the morning outperform those sent in the afternoon. While this does obviously vary based on industry, it is fairly consistent. One thing email marketers tend to overlook is that the ‘morning’ actually occurs at different times depending on the time zone of your recipient. I have seen [...]

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