One thing I always tell people is that their email marketing campaign should have a mix of pictures and text. The worst thing you can do is send out an email that is largely just one big picture because these days most email programs (web-based and desktop-based) disable (ie. Turn-off) images by default.
Here is an [...]

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One thing that is great about email marketing is that it allows you to be very timely.
Unlike with traditional print flyers where you have to get your flyer designed, then printed, then packaged for mailing, with email it’s just point, click, send. There is no massive lead time, no waiting for ink to dry, no [...]

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As soon as we moved into October we started seeing more “Halloween” themed emails being sent out.
During the past couple weeks, I’ve heard many customers of Elite Email ask their account executive if it was too soon to be sending out a Halloween themed email to their contacts. There is not exact answer to that [...]

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As email became an integral part of our daily lives, so did the issue of spam. One thing that everyone at Elite Email is always monitoring are the new spam laws being implemented in various countries. The most popular of the laws is the Can-Spam Act, which was signed into law by George W. Bush [...]

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We’ve been working on a new version of Elite Email for a while now and with most of the new features almost ready, we’ve been testing, testing, and then testing some more. We simply will not release a product that is buggy because we all know too well how frustrating something can be when it [...]

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