Everyone who knows me and who has ever spoken to me about email marketing knows that the one thing that I preach over and over again is that ‘content is king’.
It is the content that keeps people opening your email each time and it is the content that ultimately prevents people from unsubscribing because they [...]

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Microsoft recently released an updated version of Hotmail.
The main objective of this new release (aside from trying to gain market share from rivals Yahoo and Gmail) is to “address inbox clutter”.
Essentially, Microsoft has taken the position that although an email may not be spam, that doesn’t mean all messages are created equal.
Microsoft is trying to [...]

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