Yesterday was a big day in Canada not only because it was Canada Day, but also because it was the first of day free agency in the NHL (…which I guess really makes it a big day for all hockey fans). In the good ol’ days (way long ago), you’d have to be glued to [...]

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Everyone who knows me and who has ever spoken to me about email marketing knows that the one thing that I preach over and over again is that ‘content is king’. It is the content that keeps people opening your email each time and it is the content that ultimately prevents people from unsubscribing because [...]

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Microsoft recently released an updated version of Hotmail. The main objective of this new release (aside from trying to gain market share from rivals Yahoo and Gmail) is to “address inbox clutter”. Essentially, Microsoft has taken the position that although an email may not be spam, that doesn’t mean all messages are created equal. Microsoft [...]

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I’ve been in the email marketing industry for so long and in that time I have seem both big & small companies do some amazing and some disastrous things. But, it never ceases to amaze me when such an epic email marketing fail is brought to my attention, especially when it’s from a company I [...]

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At every seminar, conference or industry summit that I attend, the issue of “Email Deliverability” is always a hot topic of conversation. It just seems like in the circles I run in, that is a key thing people talk about all the time (and for good reason). But, it’s not so often that I hear [...]

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So often we are talking about the issue of email marketing strategy when referring to somewhat larger scale email blasts to an organization’s contact list. But, email strategy extends beyond the corporate world and can have an impact in places you least expect.

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One of the things Elite Email prides itself on as an ESP (email service provider) is our relationship with ISPs. We know and trust them. They know and trust us. It is these relationships that ultimately benefit our customers and their customers through enhanced interaction and trust. One thing that many major ISPs are coming [...]

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I wanted to take this time to wish everyone a happy, healthy and prosperous 2010. From an economic standpoint, the year behind us was one of great hardship for businesses around the globe. But, as the expression goes, whatever doesn’t kill us, makes us stronger. Even towards the end of 2009, we were hearing much [...]

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Last Monday Google launched ‘real-time search’ which integrates stuff happening around the web including live tweets from Twitter, public Facebook pages, MySpace stream data, and more. In past months while Twitter was gaining substantial fame there was talk in the industry that Twitter may become a better way to search for something that is ‘current’ [...]

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One thing I always tell people is that their email marketing campaign should have a mix of pictures and text. The worst thing you can do is send out an email that is largely just one big picture because these days most email programs (web-based and desktop-based) disable (ie. Turn-off) images by default. Here is [...]

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