One thing that is great about email marketing is that it allows you to be very timely. Unlike with traditional print flyers where you have to get your flyer designed, then printed, then packaged for mailing, with email it’s just point, click, send. There is no massive lead time, no waiting for ink to dry, [...]

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As soon as we moved into October we started seeing more “Halloween” themed emails being sent out. During the past couple weeks, I’ve heard many customers of Elite Email ask their account executive if it was too soon to be sending out a Halloween themed email to their contacts. There is not exact answer to [...]

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As email became an integral part of our daily lives, so did the issue of spam. One thing that everyone at Elite Email is always monitoring are the new spam laws being implemented in various countries. The most popular of the laws is the Can-Spam Act, which was signed into law by George W. Bush [...]

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We’ve been working on a new version of Elite Email for a while now and with most of the new features almost ready, we’ve been testing, testing, and then testing some more. We simply will not release a product that is buggy because we all know too well how frustrating something can be when it [...]

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I was watching Jon Stewart last night and he mentioned a story about the supposedly grassroots organization from the coal industry that I just had to blog about. One of the things I have always preached to our clients, whether they are big or small, is that the “image” they portray on their website or [...]

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By now everyone knows that social marketing can be highly effective and lucrative. One way to really spread awareness is by creating a ‘viral video’. Creating a viral video is, in the current market, very difficult to do. What makes a video so catchy that it makes people want to forward it to their friends, [...]

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Tucows, the third third largest wholesale domain registrar (through its wholesale division known as OpenSRS) has  just launched a new feedback loop program. Everyone at Elite Email feels this is great news because it allows for much greater and instant communication between mail box providers and ESPs.  With better communication I firmly believe that both [...]

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One of the first things I always tell a client is that it is so important to thoroughly review your email marketing campaign before pressing send. Check it for spelling mistakes, broken images (no one likes those little red X’s!), incorrect links and anything else that could be wrong. Even big national brands seem to [...]

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I am happy to report that after several days of carefully planned upgrades, we have fully completed the latest round of enhancements to the backend infrastructure of Elite Email. This upgrade, without getting too technical, puts a ton of new horsepower under the hood of Elite Email! Emails will now send out faster than ever [...]

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A couple weeks ago Gmail announced on their blog that they would be supporting the list-unsubscribe header element that allows people to actually unsubscribe from a mailing list automatically. This is a good solid step by a major email provider to help permission email marketers. Hotmail was the first one out of the gates to [...]

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