Comments for RobertBurko.com http://www.robertburko.com Blog by eBusiness and email marketing guru Robert Burko. Discusses current trends, ideas and how you can improve your business. Fri, 21 Nov 2008 09:33:35 +0000 http://wordpress.org/?v=2.3.2 Comment on Future Shop’s Email Marketing Blunder by Robert Burko http://www.robertburko.com/future-shops-email-marketing-blunder/#comment-33 Robert Burko Thu, 20 Nov 2008 05:29:13 +0000 http://www.robertburko.com/future-shops-email-marketing-blunder/#comment-33 Daniel: They appear to be using basic re-directs. This is essentially the same thing you would do if you moved a website from one domain/page to another. You just create a redirect that tells the web browser if someone goes to website.com/linka.html, redirect them to website.com/linkb.html. Then, the next day, you could change that to linkc.html, linkd.html, etc. It seems like a reall cool effect, but it's really something simple. Daniel: They appear to be using basic re-directs. This is essentially the same thing you would do if you moved a website from one domain/page to another.

You just create a redirect that tells the web browser if someone goes to website.com/linka.html, redirect them to website.com/linkb.html. Then, the next day, you could change that to linkc.html, linkd.html, etc.

It seems like a reall cool effect, but it’s really something simple.

]]> Comment on Future Shop’s Email Marketing Blunder by Daniel http://www.robertburko.com/future-shops-email-marketing-blunder/#comment-32 Daniel Wed, 19 Nov 2008 15:05:13 +0000 http://www.robertburko.com/future-shops-email-marketing-blunder/#comment-32 How do they change the links every day? How do they change the links every day?

]]> Comment on Segment Your Mailing List with Time Zones by Jin Chu http://www.robertburko.com/segment-your-mailing-list-with-time-zones/#comment-25 Jin Chu Thu, 03 Jul 2008 19:20:31 +0000 http://www.robertburko.com/segment-your-mailing-list-with-time-zones/#comment-25 I agree with what your saying, however the major problem is ensuring that you track your members locations. This just speaks to the importance of detailed listings of your members/clients. I agree with what your saying, however the major problem is ensuring that you track your members locations. This just speaks to the importance of detailed listings of your members/clients.

]]> Comment on Why We Beta Test & Where CNN Could Have Used More Testing by Antonio http://www.robertburko.com/why-we-beta-test-where-cnn-could-have-used-more-testing/#comment-11 Antonio Mon, 11 Feb 2008 18:59:59 +0000 http://www.robertburko.com/why-we-beta-test-where-cnn-could-have-used-more-testing/#comment-11 I totally agree. I have tons of experience with tools (typically online) that are meant to make our lives easier. However, it often seems like the push to market, pressure to be the first one there, is often more important then quality control. It seems more like quantity, more programs as fast as possible, over quality. I totally agree. I have tons of experience with tools (typically online) that are meant to make our lives easier. However, it often seems like the push to market, pressure to be the first one there, is often more important then quality control. It seems more like quantity, more programs as fast as possible, over quality.

]]> Comment on Why We Beta Test & Where CNN Could Have Used More Testing by technology » Blog Archive » Why We Beta Test & Where CNN Could Have Used More Testing http://www.robertburko.com/why-we-beta-test-where-cnn-could-have-used-more-testing/#comment-10 technology » Blog Archive » Why We Beta Test & Where CNN Could Have Used More Testing Sun, 10 Feb 2008 17:30:55 +0000 http://www.robertburko.com/why-we-beta-test-where-cnn-could-have-used-more-testing/#comment-10 [...] Read the rest of this great post here [...] […] Read the rest of this great post here […]

]]> Comment on Sunday Night Doesn’t Really Give Your Email Marketing Campaigns a Head Start on The Week by Bill http://www.robertburko.com/sunday-night-doesn%e2%80%99t-really-give-your-email-marketing-campaigns-a-head-start-on-the-week/#comment-9 Bill Wed, 06 Feb 2008 14:14:30 +0000 http://www.robertburko.com/sunday-night-doesn%e2%80%99t-really-give-your-email-marketing-campaigns-a-head-start-on-the-week/#comment-9 Hey, Based on your comments above, do you feel that right before lunch would be a good time? I feel like lunch is a popular time for people to check their emails, and this way they won't be rushed through them? Hey, Based on your comments above, do you feel that right before lunch would be a good time? I feel like lunch is a popular time for people to check their emails, and this way they won’t be rushed through them?

]]> Comment on Sunday Night Doesn’t Really Give Your Email Marketing Campaigns a Head Start on The Week by Sunday Night Doesn’t Really Give Your Email Marketing Campaigns a Head Start on The Week | Marketing http://www.robertburko.com/sunday-night-doesn%e2%80%99t-really-give-your-email-marketing-campaigns-a-head-start-on-the-week/#comment-8 Sunday Night Doesn’t Really Give Your Email Marketing Campaigns a Head Start on The Week | Marketing Mon, 28 Jan 2008 05:05:53 +0000 http://www.robertburko.com/sunday-night-doesn%e2%80%99t-really-give-your-email-marketing-campaigns-a-head-start-on-the-week/#comment-8 [...] post by RobertBurko.com Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...] […] post by RobertBurko.com Share and Enjoy: These icons link to social bookmarking sites where readers can share and […]

]]> Comment on Give Thanks… For Your Customer’s “Attention” by Danielle Richter http://www.robertburko.com/give-thanks-for-your-customers-attention/#comment-5 Danielle Richter Thu, 22 Nov 2007 15:56:33 +0000 http://www.robertburko.com/give-thanks-for-your-customers-attention/#comment-5 My holiday postcards that I send out to past (big) customers actually includes the text "Thank you for your time and attention". So, I totally agree. Happy Thanksgiving! My holiday postcards that I send out to past (big) customers actually includes the text “Thank you for your time and attention”.

So, I totally agree.

Happy Thanksgiving!

]]> Comment on Give Thanks… For Your Customer’s “Attention” by Jennifer Miller http://www.robertburko.com/give-thanks-for-your-customers-attention/#comment-4 Jennifer Miller Thu, 22 Nov 2007 04:18:29 +0000 http://www.robertburko.com/give-thanks-for-your-customers-attention/#comment-4 I did some A/B testing with two landing pages using Google AdWords. One version had the call to action at the very top and the other had it more in the middle. The results dramatically favored the version that had the call to action towards the top of the page. The difference was way larger than I would have thought. Now all my landing pages have it, hehe....sort of the obvious answer for me now. I did some A/B testing with two landing pages using Google AdWords. One version had the call to action at the very top and the other had it more in the middle.

The results dramatically favored the version that had the call to action towards the top of the page. The difference was way larger than I would have thought.

Now all my landing pages have it, hehe….sort of the obvious answer for me now.

]]> Comment on Conversion Tracking Is Vital For Search Engine Marketing by Max King http://www.robertburko.com/conversion-tracking-is-vital-for-search-engine-marketing/#comment-3 Max King Sun, 18 Nov 2007 21:26:19 +0000 http://www.robertburko.com/conversion-tracking-is-vital-for-search-engine-marketing/#comment-3 Did you know that some colleges have courses in PPC marketing now? Did you know that some colleges have courses in PPC marketing now?

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