Email Experience Council Speaker’s Bureau

Email marketing is growing at an outstanding rate, but it still has far to go.

Many organizations have not yet adopted email marketing because it is something new and that might make it a bit scary. But, armed with the right industry knowledge, many organizations would be more apt to take the plunge.

That’s why the Email Experience Council launched the new “Speakers Bureau” last month.

This new speakers bureau was created as a way to spread this industry knowledge and welcome new practitioners into the community, which is ready to help them reap the full benefits of permission-based email marketing and stay clear of pitfalls.

If people have questions about email marketing, everyone involved in the industry wants them to have answers, and this is a big step towards achieving that goal.

The specific email marketing topics covered by the speakers bureau are:

Email in the Marketing Mix

• Why use email marketing?
• Email’s ROI and other statistics 
• How email fits with a multichannel marketing approach

CAN-SPAM and Other Laws

• CAN-SPAM 
• COPPA 
• State laws

Permission Practices

• The different types of permission
• How to obtain permission
• Re-permissioning old addresses

Deliverability

• Sender Reputation
• Bounce management
• Feedback loops 
• ISP relationships
• What is email authentication?

List Growth Tactics

• Organic growth and retention 
• Acquisition and prospecting tactics
• How to safely rent lists 
• Potential brand damage

What to Send

• Create meaningful, relevant subscriber experiences
• Understanding and utilizing Reach and Frequency for building brand awareness
• Basic segmentation tactics
• Examples from great email marketing programs

At the moment there are speakers available in many different states.

Currently, I am the only available speaker north of the border in Canada

I’m sure this list will expand rapidly as other experts in the industry get on-board this great initiative.

View the whole list of EEC speakers.

• Share It
  
  • Subscribe
  • Blinklist
  • Bloglines
  • Blogmarks
  • Digg
  • del.icio.us
  • Facebook
  • Furl
  • Ma.gnolia
  • NewsVine
  • Reddit
  • Technorati