http://www.robertburko.com Blog by eBusiness and email marketing guru Robert Burko. Discusses current trends, ideas and how you can improve your business. Thu, 20 Nov 2008 05:31:59 +0000 http://backend.userland.com/rss092 en Sam's Club Canada experienced the full power of email marketing last week when they ran a special “open house” email promotion. On November 12, 2008 they sent out this email flyer with the subject “Welcome to our Open House”: As you can see, the email is very well formatted with a big ... http://www.robertburko.com/sams-club-canada-experiences-the-success-of-good-email-marketing/ Last week Future Shop, one of Canada's biggest electronics retailers, launched a large in-house email promotion and made just about the biggest blunder you could make. Despite the fact that Future Shop made a huge rookie mistake (one of the things we coach all our email marketing clients about), I ... http://www.robertburko.com/future-shops-email-marketing-blunder/ Where did the summer go? I could have sworn it was just June and now all of a sudden its mid-August. And, we all know the dreaded season that creeps up on us in August… the back to school season! Starting last week ‘back to school’ themed emails were flying. The first ... http://www.robertburko.com/back-to-school-emails-in-full-swing/ Email marketing is growing at an outstanding rate, but it still has far to go. Many organizations have not yet adopted email marketing because it is something new and that might make it a bit scary. But, armed with the right industry knowledge, many organizations would be more apt to take ... http://www.robertburko.com/email-experience-council-speakers-bureau/ Sauza® Tequila has proved once again they are ahead of the curve when it comes to interacting with customers in an exciting, engaging and very Web 2.0 way. This past week the Social Marketing Division at EliteAnswers.com helped launch a Canada-wide campaign for Sauza Tequila that harnesses the power of two ... http://www.robertburko.com/sauza-tequila-harnesses-the-power-of-social-marketing/ Statistically email marketing campaigns that are sent in the morning outperform those sent in the afternoon. While this does obviously vary based on industry, it is fairly consistent. One thing email marketers tend to overlook is that the ‘morning' actually occurs at different times depending on the time zone of your ... http://www.robertburko.com/segment-your-mailing-list-with-time-zones/ It goes without saying that mobile devices such as the iPhone are now becoming a standard for web-browsing. Handheld mobile devices like this are already booming and market penetration is only continuing to grow. This trend creates an interesting (and somewhat daunting task) for web designers. On the one hand, the standard ... http://www.robertburko.com/how-are-mobile-browser-platforms-going-to-effect-you/ A few weeks ago the Can-Spam Act was updated. It had been a full 3 years since the Federal Trade Commission first issued the May 2005 discretionary Notice of Proposed Rulemaking that lead up to the recent update. The Can-Spam Act is the law that governs email marketing and largely establishes ... http://www.robertburko.com/can-spam-act-updates/ It looks like in the month of March, Tuesday was the most popular day to  send emails based on a random sampling of 12 million outbound emails from Elite Email users. The second most popular day was Wednesday, followed by Monday in third place. With regard to the time of the day, ... http://www.robertburko.com/email-marketing-campaigns-spike-on-tuesday/ Customers are always calling us and asking how they can rank better in the search engines. This is really a question about "search engine optimization". While there are a lot of different pieces to the search engine optimization puzzle, one of the first things you should do is submit your sitemap ... http://www.robertburko.com/submit-a-sitemap-to-google-yahoo-msn-ask/