http://www.robertburko.com Blog by eBusiness and email marketing guru Robert Burko. Discusses current trends, ideas and how you can improve your business. Wed, 21 Jul 2010 13:01:40 +0000 http://backend.userland.com/rss092 en We have successfully completed a massive upgrade of all of our email servers. At Elite Email we have dedicated email servers spread out across Canada and the United States so that we can offer our customers the absolute highest level of service with the best email deliverability. After months of planning and ... http://www.robertburko.com/massive-server-upgrade-complete-at-elite-email/ As always, at Elite Email we pride ourselves on offering industry leading deliverability that gets our customers right to the inbox. We already employ all forms of email authentication including SPF, Sender ID, Domain Keys, and DKIM. In addition to that, we have relationships with major ISPs around the globe and ... http://www.robertburko.com/new-feature-automatically-remove-hard-bounces/ Lately it seems like I’m only blogging about Email Marketing Fails, but I just find them so amusing! All day long we talk to our customers explaining them about email marketing best practices and how to conduct effective campaigns. So, when I see other people totally throwing some of the fundamental ... http://www.robertburko.com/email-marketing-fail-schulich-school-of-business/ Yesterday was a big day in Canada not only because it was Canada Day, but also because it was the first of day free agency in the NHL (…which I guess really makes it a big day for all hockey fans). In the good ol’ days (way long ago), you’d have ... http://www.robertburko.com/email-fail-by-sportsnet/ Everyone who knows me and who has ever spoken to me about email marketing knows that the one thing that I preach over and over again is that ‘content is king’. It is the content that keeps people opening your email each time and it is the content that ultimately prevents ... http://www.robertburko.com/email-marketing-fail-by-tigerdirect-ca/ Microsoft recently released an updated version of Hotmail. The main objective of this new release (aside from trying to gain market share from rivals Yahoo and Gmail) is to “address inbox clutter”. Essentially, Microsoft has taken the position that although an email may not be spam, that doesn’t mean all messages are ... http://www.robertburko.com/microsoft-upgrades-hotmail-and-the-changes-will-effect-marketers/ I’ve been in the email marketing industry for so long and in that time I have seem both big & small companies do some amazing and some disastrous things. But, it never ceases to amaze me when such an epic email marketing fail is brought to my attention, especially when it’s ... http://www.robertburko.com/epic-email-marketing-fail-live-nation/ At every seminar, conference or industry summit that I attend, the issue of “Email Deliverability” is always a hot topic of conversation. It just seems like in the circles I run in, that is a key thing people talk about all the time (and for good reason). But, it’s not ... http://www.robertburko.com/idol-gives-back-and-deliverability-issues/ So often we are talking about the issue of email marketing strategy when referring to somewhat larger scale email blasts to an organization's contact list. But, email strategy extends beyond the corporate world and can have an impact in places you least expect. Just yesterday I saw this scenario unfold and ... http://www.robertburko.com/email-strategy-matters-even-where-you-least-expect-it/ One of the things Elite Email prides itself on as an ESP (email service provider) is our relationship with ISPs. We know and trust them. They know and trust us. It is these relationships that ultimately benefit our customers and their customers through enhanced interaction and trust. One thing that many major ISPs ... http://www.robertburko.com/bluetie-launches-new-postmaster-site/