One of the things I always tell customers and our in-house sales staff is that ‘sales leads’ come from all sorts of different places.

They can be the result of a promotion, a networking session, a referral, sales calls, etc, etc.

You never really know where the next big sales lead is going to come from, so you’ve always got to have your eyes peeled.

This is especially true in today’s economy, where no one wants to miss a sale because they were blind to the opportunity.

The reason I mention this is because last night I got a great new sales lead in the strangest of places.

Last night was a playoff game for the hockey team I play on, creatively named the “Bayside Tigers”.

Mid-way through the second period I lined up for a face-off (I play right-wing) and the person on the other team across from me is a guy I used to play hockey with years ago. He remembered I was involved in some ‘internet marketing thing’ (<- Yes, that is the technical name for it!) and asked if I could help him. In about 10 seconds he told me what he needed, I told him how we could help him, and now we’ve got a call scheduled for later in the week.

So, I guess sales leads can come from anywhere…. Even at center ice!