Sam’s Club Canada Experiences The Success of Good Email Marketing

Sam’s Club Canada experienced the full power of email marketing last week when they ran a special “open house” email promotion.

On November 12, 2008 they sent out this email flyer with the subject “Welcome to our Open House”:

As you can see, the email is very well formatted with a big call to action at the top and two specific product focuses. One of the biggest mistakes people make when creating email marketing campaigns is that they cram in as many products as possible, which ultimately just dilutes the amount of attention each item can get.

This email proved to be incredibly effective because the day the sale started (Friday) people were lined up at 3:00am at some stores (Note: The stores only open at 7:00am). The television sold out of their Vaughan location in a matter of minutes. This obviously left a bunch of angry consumers, but that’s an issue to discuss a different day.

This just goes to show you that sending out an email with a lucrative offer can have consumers jumping off the couch and racing to your store…even at an ungodly hour of the morning!